Harley-Davidson is in trouble. The company has seen 17 straight quarters of bad news, and the decline accelerates every quarter. It's not a pretty picture for one of the most valuable and passionately followed brands in history.
Summary. While 2020 was a rough year for Harley-Davidson, the downward trends are evident for the company at large. This famous motorcycle brand has struggled to reach international growth and expand the demographic reach.
Following the huge fall reported in the previous year, when sales touched the lower out of last 20 years, in 2021 Harley-Davidson report a shy growth in the global registrations. Global registrations were 194.252, up 7.8%, the second worse results in the last 15 years.
The company's U.S. retail motorcycle sales fell 27% in the quarter, the steepest decline in at least six years and partly attributed to COVID-19 production cutbacks and temporary closures of dealerships this spring. Sales in Latin America were down 51% and declined 30% in the Europe, Middle East and Africa region.
Revenue fell to $725 million, down 32% from a year earlier. The company said its North American motorcycle sales were down 15% in the quarter and 18% for the full year. Worldwide, it exited 39 markets in 2020, and its bike sales were down 17% for the year.
Harley's full-year revenue for motorcycle and related products was $4.5 billion, up 39% from $3.3 billion in 2020. Total revenue for 2021 was $5.3 billion, up 32% from $4.1 billion in the previous year.
Harley-Davidson still sells more bikes in a single financial quarter than Triumph or Ducati in a full year. There are A LOT of people riding Harleys out there, and what's interesting to me is how thoroughly – almost religiously – dedicated they are to the brand.
Harley-Davidson tapped the facility on 33 separate occasions in 2008 and 2009. For how much? For a total of an amazing $2.3 billion. After all these efforts, all these interventions and tax-back loans, nothing could prepare the company to deal with a loss of its foreign markets.
Harley-Davidson generated $163 million of cash from operating activities during Q1 2021, $171 million favorable to Q1 2020. Cash and cash equivalents were $2.3 billion at the end of the first quarter, up $856 million to the end of the prior year first quarter.
Harley Davidson acquired by Japanese owned Kawasaki Motor Company LTD. Milwaukee, April 1, 2014 — Harley-Davidson, Inc. (HOG) has announced agreement to be acquired by Japanese owned Kawasaki Motor Company LTD today, Tuesday, April 1, 2014 for an undisclosed sum.
Or more specifically, a global shortage of semi-conductors. Thousands of these semi-conductors (also known as microchips) are needed to assemble one Harley-Davidson. The shortage of these microchips are a direct result of the COVID-19 pandemic and its forced shutdowns of factories and suppliers.
In order to best support our employees and following the social distancing guidance issued by public health authorities, we are temporarily suspending the majority of production at our U.S. manufacturing facilities,” said Jochen Zeitz , acting CEO and president, Harley-Davidson.
Harley-Davidson Inc's trailing 12-month revenue is $4.8 billion with a 10.1% profit margin. Year-over-year quarterly sales growth most recently was 77.1%. Analysts expect adjusted earnings to reach $3.370 per share for the current fiscal year. Harley-Davidson Inc currently has a 1.7% dividend yield.
Unfortunately, Indian Motorcycle Manufacturing Company ceased operations and discontinued production of all models in 1953. In 1955, Brockhouse Engineering purchased the rights to the Indian Motorcycle name and sold imported Royal Enfield models branded as Indian Motorcycle models until 1960.
Harley Davidson's plan to take iconic motorcycle brand into transportation's future. Harley-Davidson unveiled a new 2021 lineup featuring several advances in engineering, electronics and styling, and its first rival to BMW and Honda “adventure” bikes.
Harleys sold in the U.S. are indeed assembled in one of four plants located in Wisconsin, Missouri and Pennsylvania. But the brakes and clutch are imported from Italy, the engine pistons are made in Austria, the bike suspension comes from Japan, and other electronic components originate in Mexico and China.
Principal Michael Veracka, along with his brother, Paul Veracka, and father, David Veracka, have been in the Harley-Davidson business since 2003, owning and operating 13 of the largest dealerships in the country.
Polaris Industries, a global producer of motorcycles, snowmobiles and off-road vehicles, is pulling the plug on its 18-year-old Iowa-made Victory Motorcycles brand.
Thirty-five years ago, President Ronald Reagan took bold steps to protect a storied U.S. manufacturing company from foreign competitors. In 1983, Reagan ordered massive tariffs on large Japanese motorcycles to help the last surviving maker of American-made motorcycles: Harley-Davidson Motor Co.
The 1983 motorcycle tariff, or Memorandum on Heavyweight Motorcycle Imports, was a presidential memorandum ordering a 45% tariff on motorcycles imported to the United States, signed by President Ronald Reagan on April 1, 1983, on the US International Trade Commission's (USITC) recommendation to approve Harley-Davidson' ...
Globally, Harley-Davidson shipped some 194,256 'hogs' in 2021.
Early Harleys, with their fat tires and swooping fenders, speak to motorcycle enthusiasts of all ages, but millennials seem willing to pay a bit more for them. In the last two years, Millennials have quoted prewar Harleys at values 19 percent higher than Boomers, 12 percent higher than Gen–X and equal to preboomers.
Harleys are heavyweight bikes and have greater rake angles and longer wheelbases. What that means is that Harleys have great stability, and while they may not be as agile as some other makes and models, they're more reliable on long rides down the highway. Harley Davidsons are also highly customizable.
And the American Motorcyclist Association's latest data show the average age of its members is 48. It's not just the age of riders that is climbing.