Reebok officially ends partnership with UFC following latest PPV featuring Francis Ngannou and Stipe Miocic. The six year partnership between the UFC and Reebok came to an end after UFC 260 this past Saturday, March 27.Reebok officially ends partnership with UFC following latest PPV featuring
Reebok will remain the official UFC footwear provider through the end of 2021.
Epstein said the UFC will be boosting the pay scale by about $1 million annually. Champions will now get $42,000 per bout in fight week incentive pay, compared to $40,000 under Reebok. Title challengers will get $32,000, compared to the old rate of $30,000.
Signed in late 2014 and starting in Q2 of 2015, the six-year deal was originally reported to be worth $70 million total over its lifespan. The deal was one of many major policy changes the UFC had unilaterally enacted on their fighters over the last few years of the Fertitta era.
The UFC has made its decision. The organization has decided to go with Venum as its exclusive global outfitting and apparel partner when the Reebok deal officially expires early next year, the UFC announced Friday morning. The UFC will debut the new Venum fight kits in April 2021.
UFC, the mixed martial arts organization, announced that Venum, the maker of combat sports apparel and accessories, will become UFC's new exclusive global outfitting and apparel partner starting in 2021.
Reebok officially ends partnership with UFC following latest PPV featuring Francis Ngannou and Stipe Miocic. The six year partnership between the UFC and Reebok came to an end after UFC 260 this past Saturday, March 27.
Dana Frederick White Jr.
Under his leadership, the UFC has grown into a globally popular multibillion-dollar enterprise. In August 2019, White's net worth was estimated at $500 million.
Franck Dupuis, Venum founder and chief executive, added: “Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world.
Growing alongside the sport of MMA in 2000's, VENUM forged a path within UFC by sponsoring over 200 athletes between 2009 and 2015. The brand now comes back to the octagon 6 years later to resume their partnership with UFC.
Venum Payouts:
Fighters with 1-3 bouts receive $4,000 per appearance; 4-5 bouts get $4,500; 6-10 bouts earn $6,000; 11-15 bouts pocket $11,000; and 16-20 bouts get $16,000; 21 and more get $21,000. Additionally, champions earn $42,000 while title challengers get $32,000.
VENUM is an iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at VENUM have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel.
The UFC will be ending it's a five-year contract with Reebok and has announced that Venum will be the new outfitting sponsor of the company. Early Friday morning the UFC announced that they will be using a new outfitting company for all their apparel and fight kits beginning in 2021.
UFC's deal with Reebok came to an end after UFC 260 on March 27, 2021. The premier MMA promotion switched to Venum for their official uniforms and apparel. With a redesigned payment structure for UFC athletes, fighters are making significantly more than they were in the Reebok era.
Venum is a French manufacturer of apparel and equipment for various martial arts, combat sports, and fitness including mixed martial arts, boxing, Brazilian jiu-jitsu, Muay Thai and karate.
Establishing a workshop in Rio de Janeiro for the development and manufacturing of Venum's first products: ripstop Fight-shorts and cotton T-shirts. In 2006, Brazil was the beating heart of rising global MMA scene. Opening a Brazilian workshop allowed Venum to be connected to the true spirit of Mixed Martial Arts fans.
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The UFC's apparel deal with Reebok runs through March 2021, but the company will stay on as the UFC's official footwear brand through the end of next year, according to a release.
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The primary sponsors of MMA pay fighters in each fight night event. A small sponsorship rate ranging between $2,500 and $40,000 depending on the fight card they're in and how many UFC fights they have scheduled for the year according to their contract.
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